A pioneer of the fast growing and vibrant exhibition industry, INNOVA Trade Fairs is Egypt’s top organizer of trade events with a diverse portfolio of exhibitions and conferences in a lot of sectors.

The company’s early success was attributed to a professional and dynamic management that was based on introducing and exceeding the highest international standards, paying attention to details meticulously, thoroughly studying the industry’s needs and a clear vision for the future.

INNOVA Trade Fairs focuses in International trade fairs & conferences and Business Matchmaking to be ideal platforms for foreign and local companies doing business in the Middle East and Africa Countries and seeking exposure to top regional buyers and decision-makers.

INNOVA Trade Fairs reaches the world through an established and extensive international network of agents and affiliates.

In addition, we have the experience and the resources to produce market-leading events.

As we believe that the exhibitions are the focal point for industry to attract a broad cross-section of representatives, from buyers and sellers that create value for your business.

Whether you are seeking to appoint regional agents or distributors to market your products and services, or you are simply keen to explore new markets with limitless growth potential, INNOVA Trade Fairs brings you a wealth of lucrative avenues to explore.

GCitadel Company, a travel-arm subsidiary for our Group to provide one-stop travel-related services, including travel arrangement, air ticketing, hotel booking and tour packages, etc.

GCitadel Company has been effectively catering every travel need of the exhibitors and buyers attending all INNOVA Trade Fairs.

INNOVA Trade Fairs invites you to its world of opportunities.

We lead you to Africa and Middle East market, where you can open new boom in your business as well as we provide you with the latest business strategies, practices, through our exhibitions, Events and Business Matchmaking programs.

Talk to us about your marketing strategy, product or service. We’ll create the right package to help you achieve your objectives and make your participation a total success.



INNOVA Trade Fairs is a professional organizer that provides complete management for conferences including budget preparation and tracking, developing conference programs, registration and venue selection, audiovisuals, logistics, marketing and sponsorship sales.

INNOVA Trade Fairs providing local knowledge, connections and operational excellence.